The Bottom Line - Advertising
The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity.
GUESTS
Sir John Hegarty, Co-Founder BBH
Rohan Midha, Managing Director, PMYB
Rory Sutherland, Vice-chairman, Ogilvy
Producer: Julie Ball.
Published on Thursday, 19th July 2018.
Available Podcasts from The Bottom Line
We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the The Bottom Line webpage.