The Media Show - Reporting the wildfires, Interviewing Elon Musk, CEO of Reach Piers North
Download Reporting the wildfires, Interviewing Elon Musk, CEO of Reach Piers North
What are the unique challenges of covering the devastating wildfires in France and Spain? Ros Atkins hears from Sadiya Chowdhury from Sky News and Mehdi Lebouachera, Global Director at AFP, whose colleague Maximilien Lamy photographed the viral image of beachgoers observing the fires.
The Economist's editor-in-chief Zanny Minton Beddoes joins Ros to discuss her viral interview with Elon Musk. Plus, the CEO of Reach, Piers North, explains why the publisher is changing its strategy to move away from volume towards original content. And Abi Watson, Head of Publishing at Enders Analysis, and James Warrington, Media and Telecoms Editor at The Telegraph, provide analysis.
Published on Wednesday, 29th July 2026.
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