The Media Show - YouTube and the battle for television’s future
Download YouTube and the battle for television’s future
As the Edinburgh TV Festival gets under way, attention is focused on YouTube's growing position in the television market. Against a backdrop of changing viewing habits and competition between broadcasters and digital platforms, questions remain about audience reach, commissioning and distribution. Alison Lomax, Managing Director of YouTube UK, talks to Ros Atkins and outlines the company's position. Jamie MacDonald, Head of Originals at After Party Studios, Richard Cowles, CEO of Lifted Entertainment, and Claire Mundell, Managing Director and Creative Director of Synchronicity Films outline priorities and predictions for their areas of the industry.
Producer: Lisa Jenkinson Assistant Producer: Laura Cain
Published on Wednesday, 26th August 2026.
Available Podcasts from The Media Show
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