The Food Chain - The art of food branding
Download The art of food branding
Why do brands have such power over us? Ruth Alexander talks to the designers influencing your decisions about what and where you eat. Renowned graphic designer Paula Scher shares her insights on what it takes to create a visual identity that stands the test of time, including her work on the US fast-food restaurant Shake Shack. And Arjen Klinkenberg, the creative mind behind Dutch company Tony’s Chocolonely, tells us how he designed its distinctive chocolate bar wrapper in just 10 minutes. Together they discuss what makes a design classic a classic and reveal the secret to building a brand that endures (hint: don’t tweak). To get in touch with the show, please email: thefoodchain@bbc.co.uk Producers: Izzy Greenfield and Sam Clack.
Published on Thursday, 13th March 2025.
Available Podcasts from The Food Chain
We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the The Food Chain webpage.