Pop-Up Ideas - Tim Harford: Hotpants vs The Knockout Mouse
Download Tim Harford: Hotpants vs The Knockout Mouse
Tim Harford weaves together economic ideas with remarkable personal histories in some unusual locations. The presenter of Radio 4's More or Less speaks to an audience from a shop window on London's Regent Street, and turns his attention to heated pants and the business of innovation. He tells the moving story of Mario Capecchi, whose struggle to get funding for his experiments tells us much about where new ideas come from, and how to foster them.
Published on Wednesday, 16th January 2013.
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