More or Less: Behind the Stats - Do we see 10,000 adverts per day?

Download Do we see 10,000 adverts per day?

How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.

However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.

Presenter: Tim Harford Series producer: Tom Colls Production co-ordinator: Brenda Brown Sound Mix: James Beard Editor: Richard Vadon

Published on Saturday, 13th January 2024.

Available Podcasts from More or Less: Behind the Stats

Subscribe to More or Less: Behind the Stats

We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the More or Less: Behind the Stats webpage.