toast@bbc.co.uk

Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

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BBC Radio Podcasts from Toast

Toast

Welcome to Toast

Sean Farrington introduces the series that looks at amazing brands that ended up toast.

Orange

Why did the mobile phone brand with a "bright" future disappear from the UK?

Izal Medicated Toilet Paper

How did Izal medicated toilet paper reach the end of the roll? Sean Farrington finds out.

Paperchase

Sean Farrington examines another succesful business that still ended up 'toast'.

EasyCinema

Stelios, the EasyJet founder, tells Sean why his low-cost movie theatres didn't take off.

Wilko

What went wrong at Wilko? Sean Farrington hears how the retail chain ended up toast.

Farepak's Christmas Hampers

What led to the collapse of the Christmas savings club Farepak?

C&A's UK Stores

The fashion chain C&A continues to thrive elsewhere, so why did it shut all its UK stores?

Skype

Why did Skype fall out of favour in a world of global video calls?

Dasani Water

Why did a successful bottled water from Coca-Cola come and go from the UK within 6 weeks?

BlackBerry Smartphones

How did the revolutionary BlackBerry device lose its grip on the handset market?

Homebase

Why did the DIY chain Homebase have to close all of its stores?

FHM

FHM was once the UK's best-selling men's magazine so why did they stop printing it?

Nike's FuelBand

Nike's FuelBand fitness tracker was a runaway success so why did the company abandon it?

Freeserve

How did the internet service provider Freeserve reach dizzy heights then disappear?

Woolworths

What went wrong at Woolies? Sean Farrington examines the retailer's fortunes

Phones 4u

Phones 4u was hugely profitable, so why did it have to close all of its 700+ shops?

Dan-Air

Sean Farrington assesses the fortunes of the family-run airline Dan-Air. Why did it fail?

Our Price Records

Why did Our Price Records disappear from UK high streets? Sean Farrington looks into it.

Kodak

Kodak made photography mainstream - so why did it falter in a digital age?

Reader's Digest UK

Why did we lose Reader's Digest magazine when it is still going in America?

Safeway UK

Why did Safeway's UK supermarkets disappear? Sean Farrington investigates.

Green Shield Stamps

Green Shield Stamps could be traded in for 'free' gifts so why did consumers abandon them?

Mothercare's UK Stores

Why did Mothercare have to close all of their UK stores?

Vine

Why did the video sharing platform Vine end up... toast?

Little Chef

Why did we lose the roadside restaurant chain Little Chef?

Jamie's Italian

What went wrong at Jamie Oliver's UK restaurant chain, Jamie's Italian?

Commodore Computers

Why did the best-selling computer manufacturer, Commodore, go bust?

Club 18-30

Why did the package holiday brand Club 18-30 disappear?

Sunny Delight

Why did sales of the best-selling soft drink Sunny Delight suddenly bomb in the 1990s?

Toys R Us

Why did the major toy retailer Toys R Us have to close all of its UK stores in 2018?

Sinclair C5

Big ideas which promised consumers so much but ended up... toast. Today - the Sinclair C5.

Friends Reunited

Big ideas which promised consumers so much but ended up... toast. Today - Friends Reunited

Blockbuster

Big ideas which promised consumers so much but ended up...toast. This week - Blockbuster.

Olestra

Big ideas which promised consumers so much but ended up toast. This week, Olestra

Google Glass

Big ideas which promised consumers so much but ended up...Toast. This week - Google Glass

Introducing Toast

Sean Farrington looks at the products that promised so much but crashed and burned.