The Bottom Line - Is strategy necessary for success?
Download Is strategy necessary for success?
What is strategy and why do businesses need it? What distinguishes a good strategy from a bad one or a non-strategy? Not to be confused with goals or a company's ambition, strategy is a word that is often mis-used and misapplied. But in reality it can make the difference between success and failure - especially if it's adaptable to changes in the market. Evan Davis looks at where companies have got strategy right and where it's gone badly wrong.
GUESTS:
Michael Jacobides - Associate Professor of Strategy and Entrepreneurship at The London Business School.
Jacqueline de Rojas, President of Tech UK
Ann Cairns, President of International Markets, MasterCard.
Published on Friday, 9th March 2018.
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