When It Hits the Fan - Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir

Download Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir

How do you PR a pivot and change the mood music as a politician? David Yelland and Simon Lewis take a look at the language Rachel Reeves is deploying as she tries to go for growth and what might lie behind the timing of AstraZeneca scrapping its UK vaccine plant.

Also, the split that divides the world's PR elite - the political and business world is having to decide whether to follow Donald Trump's language or resist it, kowtow or fight. How do we all talk to America now?

And a PR take on the publicity for Bill Gates' new memoir.

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Published on Tuesday, 4th February 2025.

Available Podcasts from When It Hits the Fan

Subscribe to When It Hits the Fan

We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the When It Hits the Fan webpage.