The Everyday Hustle - with Harleen Nottay: Calling Beauty

Download with Harleen Nottay: Calling Beauty

Sabah Yaqoob joins Harleen Nottay to discuss creating her business, Calling Beauty, which launched after she rang over 100 women to ask them what they wanted in a cosmetics brand.

The pair discuss the difficulty of building a business in a pandemic, the role of social media and how Sabah is as keen to give back as she is to turn a profit.

Produced in Birmingham by Voxwave for BBC Asian Network.

Published on Monday, 17th November 2025.

Available Podcasts from The Everyday Hustle

Subscribe to The Everyday Hustle

We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the The Everyday Hustle webpage.