The World of Business - Anders Dahlvig

Peter Day talks with the former CEO of Ikea about how the company's new ideas changed the way we all think about design and the impact it has on all our lives. Flat packs are now a standard feature in furniture shopping but how can the Swedish company which taught us how to assemble our own furniture build on its success around the world?
Producer: Sandra Kanthal
Editor: Stephen Chilcott

Published on Friday, 25th May 2012.

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