The World of Business - For Sale

The art of selling goes back centuries and can be the difference between a company surviving or dying on the vine. Peter Day talks with author Philip Delves Broughton about how people often don't understand the basics of making a sale and how fundamentally important it is in all walks of life.
Producer: Sandra Kanthal
Editor: Stephen Chilcott

Published on Friday, 8th June 2012.

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