The World of Business - Quick On The Draw

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In an age of high technology communications, two long-established  companies in a single German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy. 
Producer: Caroline Bayley   
Editor: Stephen Chilcott

Published on Thursday, 14th April 2011.

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