Download Soft Power - Part One
The ability to get what you want by attracting and persuading others to adopt your goals is known as soft power. Philip Dodd examines the areas where this art of persuasion is being used. In the first part, he takes a look at how China's global charm offensive is taking shape - why they want to be loved and take the world's attention.
Published on Monday, 17th May 2010.
Available Podcasts from The Documentary Podcast: Archive 2010
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