Traditional TV and radio audiences are now able to discover your content via many platforms online, so how do you make sure your message and your programme doesn’t get lost? Simon Ford is joined by BBC producers Jaine Sykes and Mike Kibblewhite, and author, copywriter and trainer Neil Taylor, to discuss how establishing the right tone and structuring your copy can help both novice and more experienced writers.
Published on Thursday, 6th June 2013.
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