Searching for Salah - 4. Cairo and the ‘soft power’ of Salah

Download 4. Cairo and the ‘soft power’ of Salah

A simple ‘just say no’ message from Salah has increased calls to drug charities in Egypt by 400%. He’s everywhere - from billboards to TV adverts. Nick Garnett travels to Cairo in his search for the ‘real’ Salah and wears a Liverpool shirt with the footballer’s name on and gets mobbed at the pyramids. Somehow he ends up on a camel...

Published on Wednesday, 8th August 2018.

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