The World of Business - Light Bulb Moments and How to Have Them

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There’s more money spent on innovation today than ever before. Yet the process by which we come up with ideas is still poorly understood. If only we had a better grasp of how great ideas are generated, we would have the key to unlock huge new waves of innovation and productivity. Adam Shaw looks at the growing study of innovation to uncover its secrets and looks at what companies and individuals are doing to make them more innovative than ever before.
Presenter: Adam Shaw
Producer: Smita Patel
Editor: Penny Murphy

Picture Credit: Getty Images

Published on Saturday, 2nd March 2019.

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