Beyond Today - Raheem Sterling: is he the next Beckham?
Download Raheem Sterling: is he the next Beckham?
Raheem Sterling is one of the best footballers in the world. But 2019 has proved that he’s even more than that, becoming a key voice in the fight against racism in football. With deals with big brands like Nike and H&M, his reputation is expanding beyond football.
We speak to one of Raheem Sterling’s former coaches, Steve Gallen, who tells us what makes him tick, and to Danny Rogers from PR Week, who explains what Sterling needs to do to make the jump from sporting superstar to global icon.
Presenter: Tina Daheley
Producers: Harriet Noble and Seren Jones
Mixed by Nico Raufast
Editor: John Shields
Published on Wednesday, 18th December 2019.
Available Podcasts from Beyond Today
We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the Beyond Today webpage.