AntiSocial - Looksmaxxing

Looksmaxxing

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There's a new beauty standard on the block but instead of lip filler and face lifts aimed at women, it's a trend targeting men. The founder of the movement is the 20-year-old influencer, Clavicular, who has been taking steroids since he was 14 years old to achieve a look he thinks is attractive. Looksmaxxers recommend pseudoscientific methods such as 'mewing' and bone smashing to create a chiseled jawline. But where did this harmful trend originate from? YouTuber, Jimmy the Giant, talks about some of the jargon associated with looksmaxxing and its links to inceldom.

Published on Tuesday, 24th February 2026.

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