Elis James and John Robins - #521 - Subversive Regional, Call Roger Bannister and All At Sea in a Brandscape

Download #521 - Subversive Regional, Call Roger Bannister and All At Sea in a Brandscape

John Robins feels enormous. His Christmas Day, Ryder Cup and Tax Deadline Day have all come at once. That’s right, a new supermarket has opened near his house, and he’s primed and ready to make content that no one else would dream of making. Strap in for some gonzo journalism; it’s Fear and Loathing in Rural Bucks.

Supermarket excitement aside, we tackle the big questions: Did Elizabeth I wish she’d had meal deals? Did she resent not having a fridge, or Tetris, or yoghurt? What would Henry VIII have made of an air fryer?

Plus, Elis’s Welshness gets him in hypothetical hot water.

Get in touch via the world’s most reliable medium: email. It’s elisandjohn@bbc.co.uk.

Published on Tuesday, 10th March 2026.

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