Asia Specific - What makes a Pokemon card worth millions?

What makes a Pokemon card worth millions?

Download What makes a Pokemon card worth millions?

This year Youtuber Logan Paul sold the world’s rarest Pokemon card for a record-breaking 16 million USD.

He isn’t the only one selling Pokemon cards for huge sums.

Cards from the 30-year-old Japanese game and animation franchise have become one of the most sought-after items for collectors, with both fans new and old getting in on the action.

What drives this market, and are these traders real Pokemon fans or profit-seeking card flippers?

On this episode, host Mariko Oi is joined by journalist Derek Cai from the Asia Specific podcast team along with Jordan Middler, a video game journalist and critic.

Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends.

Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people.

Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter.

Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt

Get in touch: asiaspecific@bbc.co.uk

Published on Friday, 26th June 2026.

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