Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?
Published on Monday, 18th November 2019.
Available Podcasts from 50 Things That Made the Modern Economy
Subscribe to 50 Things That Made the Modern Economy
We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the 50 Things That Made the Modern Economy webpage.