Business Daily - Business Daily meets: Will Butler-Adams
Download Business Daily meets: Will Butler-Adams
Brompton makes 100,000 foldable bikes in London every year and exports about 75% of them. Chief executive Will Butler-Adams tells us how he grew the business around the world. He also explains how he's navigating inflation, and the prospect of recession. Plus, why he believes his mission is not simply to sell more bikes, but to change how people live in cities around the globe.
Producer/presenter: James Graham
Photo: Will Butler-Adams on a Brompton bike at his London factory. Credit: Brompton.
Published on Friday, 30th September 2022.
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