Business Daily - Girls, beauty and advertising
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More than ever girls are bombarded by images that have been curated, filtered and touched up. How can we help girls decode those images and understand that ideals of beauty are constructed by society and change across time and place?
Shelina Janmohamed is an author and advertising executive. Her latest book is designed to help girls aged eight and above build confidence in how they look and show them why what appears to be beautiful isn't as straight forward as it seems.
Shelina tells presenter Rabiya Limbada why her career in advertising led her to write this book and why helping girls become more savvy consumers is good for business. Rabiya also speaks to six girls - Hanaa, Haleemah, Helen, Hana, Sophia and Amatullah - about what they think beautiful is, their experience of filtered images and how confident they feel about how they look.
Presenter: Rabiya Limbada
Producer: Carmel O'Grady
Image: Girl looking at make up; Credit: Getty
Published on Wednesday, 25th May 2022.
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