Business Daily - Can the Olympics change an area’s reputation?
Download Can the Olympics change an area’s reputation?
We’re in the Paris suburb of Seine -Saint-Denis which will host most of the games this summer.
It’s an area with some of the highest levels of poverty in the whole of France, and a bad reputation.
In the minds of most French people, the area conjures up images of drugs, crime and riots.
Locals say that reputation is unfair – and they’re hoping the investment of the games, and a place on the world stage, goes some way to changing that. But can it?
Presented and produced by John Laurenson
(Image: Inside the Aquatic Olympic Center (CAO). It will host artistic swimming, diving and water-polo. Credit: Getty Images)
Published on Thursday, 25th January 2024.
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