Business Daily - Investing in escape rooms
Download Investing in escape rooms
They’re the interactive games where players race against the clock to solve puzzles and break free.
And now major brands are tapping into the trend.
Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too.
And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.
Presented and produced by Deborah Weitzmann
Published on Thursday, 31st October 2024.
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