Business Daily - Lapland: The world’s biggest Christmas economy?
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How has Lapland, the northernmost region of Finland, become a global hub for the Christmas economy?
Known as the official home of Father Christmas, Lapland attracts hundreds of thousands of visitors every year - generating significant revenue.
We head to the most popular Christmas spot, Rovaneimi, to hear how a resort there benefits from this tourism. And the head of the tourist board, Sanna Kärkkäinen, tells us how records are about to be broken.
Presented and produced by Izzy Greenfield
Reporter: Erika Benke
(Picture: Lapland at night, showing illuminated buildings. Credit: BBC/Erika Benke)
Published on Wednesday, 18th December 2024.
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