Business Daily - India's cola wars
For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola.
With its vast retail network and aggressive pricing strategy, we find out how this has intensified the so called 'cola wars' in the country.
Producer/presenter: Devina Gupta
(Image: A group of young people drinking soft drinks at a bowling alley. Credit: Getty Images)
Published on Wednesday, 22nd January 2025.
Available Podcasts from Business Daily
We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the Business Daily webpage.