What in the World - How AI is changing K-pop

IITERNITI, formerly Eternity, is a South Korean pop group created entirely by artificial intelligence. The group first launched back in 2021, and now has millions of views online. And they’re not the only ones. There are other AI K-pop groups around too.

BBC reporter Iqra Farooq has been looking into how AI could change the genre; from ChatGPT messaging fans, to VR concerts. She talks us through her findings.

We’re also joined by Jieun Park, the CEO behind IITERNITI, Taiwanese artist KIRE, and Felix from K-pop mega group Stray Kids. Plus, we hear why some fans love AI in music, and others find it ‘terrifying’.

Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 0330 12 33 22 6
Presenter: Hannah Gelbart
Producers: Emily Horler and Mora Morrison
Editor: Verity Wilde

Published on Friday, 9th August 2024.

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