What in the World - Why people are ‘swiping right’ on matchmakers in South Korea

Download Why people are ‘swiping right’ on matchmakers in South Korea

Forget dating apps or meet cutes... marriage matchmaking is back. Young people in South Korea have been signing up to professional agencies to find love, and sales are booming. Birth and marriage rates in South Korea remain at record lows and now even the government is playing Cupid by organising speed-dating events. Our reporter Rachel Lee has been speaking to young people in Seoul to find out more.

We also run around our global office and ask: would you use a matchmaking service? (The reaction was surprisingly mixed…)

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Presenter: Iqra Farooq
Producer: Mora Morrison
Editor: Verity Wilde

Published on Monday, 3rd February 2025.

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