What in the World - Are AI influencers the future of social media?

Download Are AI influencers the future of social media?

Artificial intelligence is becoming a normal part of our everyday lives and some people think it will even replace people’s jobs. One industry that’s worried about this may surprise you: content creation. AI influencers are getting more popular online with hundreds of thousands of people following their (AI-generated) lives. They’re dishing out makeup tips, assisting with health advice and showing off their happy families. But can they ever replace real-world, human influencers?

Jacqui Wakefield from the BBC’s disinformation team tells us about this trend. And Sharihan Al-Akhras from BBC Arabic describes her meeting with a famous AI family.

Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 0330 12 33 22 6
Presenter: Hannah Gelbart
Producers: William Lee Adams, Emilia Jansson and Emily Horler
Editor: Verity Wilde

Published on Monday, 17th February 2025.

Available Podcasts from What in the World

Subscribe to What in the World

We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the What in the World webpage.