What in the World - Why YouTubers are hitting burnout

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YouTube might seem like an easy way to make money, but hungry algorithms and nasty comments are leading to fatigue and depression.

Hannah chats to William from the What in the World team about his pretty successful side hustle as a YouTuber. He explains why more and more content creators are leaving the platform due to “burnout” and the pressure content creators feel under to pander to the algorithm.

We also hear from Roly West, a queer British YouTuber specialising in piercings, tattoos and body modifications and Eugoson Quorch, a tech Youtuber from Nigeria.

And Robyn Caplan, Assistant Professor in the Sanford School of Public Policy at Duke University, explains how YouTube makes money from its content creators.

Instagram: @bbcwhatintheworld
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Presenter: Hannah Gelbart with William Lee Adams
Producers: Kevyah Cardoso, Julia Ross-Roy and Imogen James
Editor: Verity Wilde

Published on Tuesday, 10th September 2024.

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