Business Daily - The art of the Christmas advert
Download The art of the Christmas advert
We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.
We unwrap the secrets behind the world's most iconic festive advertising.
If you'd like to get in touch with the programme, our email address is businessdaily@bbc.co.uk
Presented and produced by Elizabeth Hotson
(Picture: A woman and a man wearing Santa hats, sitting in front of a TV with Christmas tree, candles and food. Credit: Getty Images)
Published on Tuesday, 23rd December 2025.
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