What in the World - Kpop Demon Hunters is slaying charts and monsters

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The animated movie Kpop Demon Hunters is topping nearly every chart. Netflix says it’s become its most watched movie ever, and its songs are some of the most streamed on Spotify.

The name is pretty self-explanatory - it’s about a Kpop girl group who hunt demons, and their power comes from their music.

But one thing that really stands out is how Korean it is - all the references, outfits, and artefacts have gone down really well in South Korea.

It wasn’t made in Korea though, but it was co-directed by a Korean-Canadian director and many of the actors are Korean-American

BBC Korean reporter Yuna Ku joins us from Seoul to explain why a film made for a global audience is so popular in South Korea.

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Published on Monday, 1st September 2025.

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