What in the World - Humans vs AI: Who’s more creative?

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Can AI make better art, literature and music than humans? What will the future of AI and creativity look like? And how do we even define creativity? These are some of the big questions swirling around right now. And it’s something that we discuss a lot on the team.

Some people argue that AI is becoming integral to the future of art; making the process more streamlined and time effective. Many creatives also use tools such as ChatGPT to generate ideas. But not everyone is a fan. Some creatives argue AI will never be able to capture human emotions, for example in poetry. Others worry about copyright and the impact on job security.

To get to the bottom of this we spoke with three creatives to hear their views: Nigerian poet Ridwan Fasasi, British music producer Manon Dave, who’s worked with Idris Elba & Will.i.am, and Veda Lee, an illustrator based in Hong Kong. Manon is also the Head of Future World Design in the BBC’s Research and Development department.

Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
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Presenter: Iqra Farooq
Producers: Mora Morrison, Rio Rennalls and Chelsea Coates
Video Journalist: Baldeep Chahal
Editor: Verity Wilde

Published on Thursday, 5th February 2026.

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