Download Stop being a terrible tourist
We live in an age of global mass tourism. Last year, the UN estimated 1.5 billion people travelled to another country. While many places depend on tourism for income and employment, it can come at a significant environmental and social cost.
We take a tour of Dubrovnik in Croatia, which has the highest tourists-to-locals ratio in Europe. The city is using perks and penalties to keep both local people and visitors happy. Also we paddle and cycle around Copenhagen in Denmark. They are rewarding eco-friendly actions to encourage better tourist behaviour.
People Fixing The World from the BBC is about brilliant solutions to the world's problems. We release a new edition every Tuesday. We'd love you to let us know what you think and to hear about your own solutions. You can contact us on WhatsApp by messaging +44 8000 321721 or email peoplefixingtheworld@bbc.co.uk. And please leave us a review on your chosen podcast provider.
Presenter: Myra Anubi
Producer/reporter: Claire Bates
Denmark reporter: Adrienne Murray
Editor: Jon Bithrey
Sound mix: Andrew Mills
(Image: A Visit Copenhagen billboard promoting sustainable tourism, Adrienne Murray/BBC)
Published on Tuesday, 4th August 2026.
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