What in the World - The AI influencer who had lots of us fooled

The AI influencer who had lots of us fooled

Download The AI influencer who had lots of us fooled

There’s just SOMETHING not quite right about that French influencer we’re seeing all over socials. His blonde bob, the suit he wears, and that moustache! His name is Jean Philanthrope, and his videos have wracked up millions of views. But, it turns out, he’s not real. He’s AI and he’s being used to promote a risky type of crypto called a Meme coin.

We speak to BBC Verify’s Marco Silva about how he investigates characters like this, how they work, and what you can do to keep yourself safe from falling for this kind of content. Artist and performer Nadir Josi also tells us his concerns about the ‘copy and paste culture’ of the internet, and what it means for the future of art.

Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
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Presenter: Hannah Gelbart
Producers: Mollie Perella
Editors: Emily Horler

Published on Monday, 12th October 2026.

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