The Bottom Line - The Muslim Pound
How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers - and how best to serve them - are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them.
Guests :
Shelina Janmohamed, Ogilvy Noor
Elnur Seyidli, HalalBooking.com
Shazia Saleem, ieat foods
Producer : Rosamund Jones.
Published on Thursday, 19th June 2014.
Available Podcasts from The Bottom Line
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