The World of Business - What makes a company last?

Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even re-invent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters.

Producer: Caroline Bayley

Published on Thursday, 8th October 2015.

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