The World of Business - Pop for Export in South Korea

Download Pop for Export in South Korea

As K-pop and K-drama go global, what are the secrets of their success? The Korean Wave - South Korea’s pop culture exports of music and TV dramas - has already swept across much of Asia, including the giant markets of China and Japan, bringing billions of dollars into the country’s economy every year. Now, with boy band BTS topping the US album charts, and hit dramas reaching streaming services around the world, the wave appears to be growing into a tsunami. How did this medium-sized Asian nation end up as the global entertainment industry’s biggest overachievers?
Producer: John Murphy
Presenter: Simon Maybin

Published on Saturday, 16th June 2018.

Available Podcasts from The World of Business

Subscribe to The World of Business

We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the The World of Business webpage.