Focus on Africa - Are Gen Z investing for vibes?
Download Are Gen Z investing for vibes?
Where do you get your financial advice from? A report says Gen Z are nearly five times more likely to turn to social media than people in their 40s. On TikTok, the hashtag FinTok has over four billion views, with trends like girl math, loud budgeting and cash stuffing going viral. But are 'finfluencers' empowering the youth or exposing them to financial harm?
We hear from 23-year-old Achiever Omoobajesu and 24-year-old Gbeminiyi Shopeju about Gen Z's approach to investing and why social media has become to go-to place for financial advice.
Presenter: Nkechi Ogbonna
Producers: Fana Negash and Carolyne Kiambo
Technical Producer: David Nzau
Senior Producer: Priya Sippy
Editors: Samuel Murunga and Maryam Abdalla
Published on Friday, 27th March 2026.
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