Toast - Welcome to Toast

Welcome to Toast

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BBC business journalist Sean Farrington introduces the series that uncovers the stories of brands and products that soared to success yet somehow still ended up toast. What made them so special? Why did they disappear?

The series now has its very own feed which will be the new home of Toast on BBC Sounds.

All the previous episodes are available right now in the new Toast feed and the new series begins on BBC Radio 4 and on BBC Sounds on 19 November, 2026.

Published on Tuesday, 29th September 2026.

Available Podcasts from Toast

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We are not the BBC, we only list available podcasts. To find out more about the programme including episodes available on BBC iPlayer, go to the Toast webpage.